App and Web Analytics

With the rise of mobile and web applications, tracking web or application performance has become a critical part of any organization’s digital strategy. Application Analytics helps businesses understand how their mobile and web applications are performing, enabling them to make data-driven decisions to improve user engagement, conversion rates, and revenue. In addition, application analytics can help businesses identify key performance indicators (KPIs) to monitor and measure the success of their web platforms or mobile applications. This includes metrics such as user retention, conversion rates, and revenue generated through in-app purchases or advertising.

analytics performance

By tracking these KPIs over time, businesses can make data-driven decisions to improve the performance and profitability of their web and mobile app implementations. Gain a comprehensive view of your customers’ behaviour across various devices and platforms with the help of MoMAGIC’s App & Web Analytics, which helps you understand the customer journey and increase your marketing ROI. Transform insights into action to optimize your marketing performance with integrated solutions across MoMAGIC’s advertising and publisher tools. Connect the dots between your customer data and marketing results to make informed decisions about how to allocate resources and achieve your business goals. With seamless integration, you can streamline your workflow and take advantage of powerful features to improve the effectiveness and efficiency of your campaigns. Gain a competitive edge with MoMAGIC solutions:TrueInsight and Adgyde.

Obtain a deep understanding of your customer journey and leverage MoMAGIC’s powerful machine-learning capabilities to anticipate customer actions and gain a competitive advantage. In the age of digitalization, AdGyde provides top-notch attribution and in-app analytics to give you access to all the essential app KPIs. Our real-time attribution tracking and analytics solution empowers advertisers, app marketers, growth hackers, and product owners to track attributed mobile app installs through both organic and non-organic channels using our SDK and user-friendly dashboard. With features like Custom PostBack, In-App Events, Deep Linking, Fraud Installs Detection, Retention, Funnels, User Flow, and many more, you can gain valuable insights to optimize your mobile advertising campaigns and increase campaign ROAS.