User retention is the ability of a business to keep its existing customers engaged and satisfied over an extended period.
Data-driven insights provide a deeper understanding of customer behavior, preferences & interactions with AI for successful campaigns.
A Data Management Platform, commonly referred to as a DMP, is a centralized technology platform
A well-optimized ad creative captures attention, engages the audience, and motivates them to take the desired action.
IoT devices collect and transmit vast amounts of data, including personal and sensitive information.
Data lies at the heart of adtech’s success. By collecting and analyzing vast amounts of user information, including demographic data, browsing behavior, purchase history, and social media activity, adtech platforms can create comprehensive consumer profiles.
Real time bidding (RTB) has emerged as a game-changing technology that enables publishers to achieve both of these goals simultaneously.
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