UC Browser is Web & Mobile Browser created by UCWeb Inc. of China. It’s a one of the biggest brand in terms of Tech. Being a premiere tech product, owing to competition they had a challenge to get more smartphone users who would use it as preferred browser.
Tailor Made, Data Driven, model was created consisting of several targeting parameters including User Appography info, location, timeline, and also promotional message designed through different creatives. Using our Data Model we helped UC to identify core user segment to drive more downloads
Within 9 Months, With Tailor Made Data Model by MoMAGIC, we built a core customer model which drove 65M Impressions that converted into 4M+ Installs with >60% Retention Rate.
Targeting Techniques used to Grow Success with Conversions
The Targeting techniques coupled with the Tailor Made Data Model conceptualised along with the campaign ensured conversion to increase in Acquiring local in - App users on mobile.
User Attribution in terms of App Detection of what all apps he has, how many times does he uses the app, what kinds of ads he clicks & through online transaction records was created to ensure effective targeting.
With Appography, Targeted Users according to the content consumption pattern like sports news for the sports enthusiast and business news for business professionals. It helped us acquiring loyal users making bookmarks on UC browser which increased app session in the long run.
MoMAGIC Leads to Bookings,Conversions and a Lot More Traffic
Partnering with MoMAGIC, in 9 Months, UC obtained 65M+ Impressions that resulted in 4M+ Installs. The Campaign succeeded in maintaining a retention ration of over 60% which help UC acquire a long term loyal User.
After success ful targeting of prospects, & analyzing the different user data to create a Tailor Made model, UC has been able to grow significantly using MoMAGIC as their Preferred Digital Partner.