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Importance of Creatives in Mobile Advertising
Posted on July 25, 2018
A new Global study exploring the mobile behaviours & preferences of consumers signals a warning and highlights the urgent need for advertisers to deliver more creative and relevant mobile advertising, or risk losing consumer engagement entirely. The ‘Mobile & Me – The Remodelled Brand Opportunity’ report, commissioned by Quantcast, reveals that 37 percent
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“Data Driven Intelligence” – The next phase of reaching the end audience
Posted on June 10, 2018
With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock. Everyone has a source of “Piles of Data” they are sitting on, but not all can churn the data to make more sense.
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Study your audience to make them customers
Posted on May 5, 2018
With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock. To give edge to your business value preposition, it’s important for you to study their behaviour at various touch points, know how to engage them digitally and then effectively target them.
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