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India Sports OTT Love

Posted on May 28, 2019

In India, the number of smartphones is rising and 4G connectivity has brought both the tier 3 and rural areas closer. After China, India is having the largest smartphone users because of which over-the-top content viewing has anticipated increasing solidly. Coming to the stats of Indian internet users, 45% of people use mobile as their…

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Market for Gaming in India gets lucrative like never before

Posted on May 9, 2019

After China, India stands at 2nd position in gaming app downloads. Therefore, in 2018 over 5.5B mobile games were downloaded in India which is supposed to reach by 11B by the end of the year 2022. Developed market like the US has shown a decline in gaming app install…

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AdTech Trends that Marketers should not ignore in 2020

Posted on April 5, 2019

Team IncubateIND recently caught up with Arun Gupta and spoke with him on AdTech Trends that Marketers should not ignore! Arun Gupta is media, advertising and technology industry veteran and is one of the biggest names in the Mobi-Tech industry. He is the founder and CEO of one of India`s largest mobile technology company…

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Mobile Ad spends show an upward trajectory for India: MoMAGIC Tech

Posted on April 5, 2019

With growing focus on digital marketing and AdTech sector the budget allocation reflects exponential growth for Mobile Marketing. In a report released on Tuesday, 26th March 2019 by MoMAGIC Technologies titled Disrupting Mobile Ad Tech in India…

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Learning the Hard Way – The Failure teaches you a lot!

Posted on April 5, 2019

Everyone fails; no one has become great in his or her first attempt. Ask any entrepreneur and he will tell you his side of story. The problem is that we look at successes and tend to overlook the journey that comprises of many ups and downs. The reality however is that Failure isn’t the defeat…

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Assumptions, Data and Digital Marketers Challenge

Posted on April 5, 2019

“Assumption” is a strong word taken by the brands when they think of the target audience for a campaign. In India, Assumptions have been proven wrong in the past like females shop more on E- commerce website or males are the dominant gender in mobile gaming. But, data shows how wrong we can be in making assumptions.

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Leadership in the age of Artificial Intelligence

Posted on April 5, 2019

Artificial Intelligence (AI) has finally arrived to the majority of boardrooms. With leaders across the board discussing the potential challenges that the technology poses and how it will take true leadership to integrate the Artificial Intelligence technology to improve their effectiveness and enhancing the human capabilities further. In the age of AI, the leaders…

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Sneak through the world of Programmatic Advertising

Posted on August 12, 2018

Programmatic advertising Channel is growing at an unprecedented speed of over 20% YOY. Not only is this channel growing at a faster rate than any other within the digital industry, it’s also completely dominating the market. With spending set to reach heights of over $60 billion in 2018, it’s safe to that programmatic advertising is here to stay. But what exactly is programmatic

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