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Learning the Hard Way – The Failure teaches you a lot!

Posted on April 5, 2019

Everyone fails; no one has become great in his or her first attempt. Ask any entrepreneur and he will tell you his side of story. The problem is that we look at successes and tend to overlook the journey that comprises of many ups and downs. The reality however is that Failure isn’t the defeat…

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Assumptions, Data and Digital Marketers Challenge

Posted on April 5, 2019

“Assumption” is a strong word taken by the brands when they think of the target audience for a campaign. In India, Assumptions have been proven wrong in the past like females shop more on E- commerce website or males are the dominant gender in mobile gaming. But, data shows how wrong we can be in making assumptions.

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Leadership in the age of Artificial Intelligence

Posted on April 5, 2019

Artificial Intelligence (AI) has finally arrived to the majority of boardrooms. With leaders across the board discussing the potential challenges that the technology poses and how it will take true leadership to integrate the Artificial Intelligence technology to improve their effectiveness and enhancing the human capabilities further. In the age of AI, the leaders…

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Sneak through the world of Programmatic Advertising

Posted on August 12, 2018

Programmatic advertising Channel is growing at an unprecedented speed of over 20% YOY. Not only is this channel growing at a faster rate than any other within the digital industry, it’s also completely dominating the market. With spending set to reach heights of over $60 billion in 2018, it’s safe to that programmatic advertising is here to stay. But what exactly is programmatic

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Importance of Creatives in Mobile Advertising

Posted on July 25, 2018

A new Global study exploring the mobile behaviours & preferences of consumers signals a warning and highlights the urgent need for advertisers to deliver more creative and relevant mobile advertising, or risk losing consumer engagement entirely. The ‘Mobile & Me – The Remodelled Brand Opportunity’ report, commissioned by Quantcast, reveals that 37 percent

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“Data Driven Intelligence” – The next phase of reaching the end audience

Posted on June 10, 2018

With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock. Everyone has a source of “Piles of Data” they are sitting on, but not all can churn the data to make more sense.

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Study your audience to make them customers

Posted on May 5, 2018

With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock. To give edge to your business value preposition, it’s important for you to study their behaviour at various touch points, know how to engage them digitally and then effectively target them.

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