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How Transformational Technologies Can Pave The Way for Disruptive Enterprises?

Posted on June 30, 2020

Leveraging AI, blockchain and IoT for businesses can play a key role in automating and wining customers trust The global spending on IoT will reach $ 1.1 Tn while cognitive and AI systems will attract $52.2 Bn, KPMG report Trusted, data-driven business models will play a crucial role in developing new products Viable and scalable […]

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COVID-19 Has Fast Tracked Indian IoT Sector To Become Aatmanirbhar

Posted on June 23, 2020

The COVID-19 is deeply impacting the Indian Economy with an increased number of infected cases being reported every day and flattening of curve still at least a month away according to sector experts.

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Marketing in Time of Social Distancing: Mobile and Digital are the Way

Posted on June 13, 2020

The pandemic caused by COVID-19 strain of virus has wreaked havoc on the economy of the world. According to the World Trade Organization (WTO) projections, there will be a ‘a sharp drop in trade’ and the recession following the pandemic is expected to be worsen than the one after the 2008 financial downturn. While many […]

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Television and Brand Communication in The New Normal!

Posted on May 11, 2020

Ever since the announcement of lockdown on March 24h, 2020 in India – approx. 120 days of restricted movement and social distancing, the new normal – traditional, digital & social media trends show a marked change in the habits, preferences and consumption patterns of the consumer. During the initial days, of the lockdown, the strategy by […]

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Solving the data analytics conundrum for marketers in a 5G-AI enabled world

Posted on February 18, 2020

Jason Wu, Chief Strategy Officer, MoMAGIC Technologies, writes about how a genuine personalised marketing strategy, activated by Data Science Technology with geo-insight contextual analytics, will power brands in a 5G marketing era.

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Can revenue sustain the OTT and SVOD businesses?

Posted on February 18, 2020

The urban market is increasingly getting glued to over-the-top (OTT) TV and video and subscription-based video on demand (SVOD) platforms. This may not indicate the demise of the good old television but it is a stiff competition nevertheless.

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Evolving Marketing Trends in the age of OTT and Digital 2019

Posted on February 18, 2020

Arun Gupta, Founder and CEO, MoMAGIC writes about the tech-driven marketing and evolving trends of OTT in 2019 Marketing is business activity of promoting and branding products or services. In addition to traditional ways, businesses are increasingly resorting to new media to reachout and market a wider and more taregtted TG.

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IoT and India: The story thus far

Posted on January 23, 2020

Internet of Things (IoT) is the current buzzword and rightly so with reports and studies talking about $15 billion IoT market in India by 2020 that is next year, accounting for 5% of the global market as per a NASSCOM report. The IoT market is growing not only for India but globally and from…

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