Sneak through the world of Programmatic Advertising

Sneak through the world of Programmatic Advertising

Programmatic advertising Channel is growing at an unprecedented speed of over 20% YOY. Not only is this channel growing at a faster rate than any other within the digital industry, it’s also completely dominating the market. With spending set to reach heights of over $60 billion in 2018, it’s safe to that programmatic advertising is here to stay. But what exactly is programmatic

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Importance of Creatives in Mobile Advertising

Importance of Creatives in Mobile Advertising

A new Global study exploring the mobile behaviours & preferences of consumers signals a warning and highlights the urgent need for advertisers to deliver more creative and relevant mobile advertising, or risk losing consumer engagement entirely.

The ‘Mobile & Me – The Remodelled Brand Opportunity’ report, commissioned by Quantcast, reveals that 37 percent

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“Data Driven Intelligence” – The next phase of reaching the end audience.

“Data Driven Intelligence” – The next phase of reaching the end audience.

With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock.

Everyone has a source of “Piles of Data” they are sitting on, but not all can churn the data to make more sense. It’s very important for Millennials to understand the cross-device dynamics of today’s users.

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Study your audience to make them customers.

Study your audience to make them customers.

With the growing web of mobile/cloud technologies and advanced computation, an enormous volume of data is getting generated with every tick of a clock.

To give edge to your business value preposition, it’s important for you to study their behaviour at various touch points, know how to engage them digitally and then effectively target them.

To improve your performa

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